This One's For You, MN!
Starting from the ground up, this short film that was unveiled in-arena takes an in-depth look at the Timberwolves history and all that has led up to the creation of our new logo.
Watch VideoThe Logo
True To Minnesota And All It Stands For
The introduction of a new color palette, positioning of the matured and iconic wolf, a basketball in its background along with the implementation of the North Star, the Timberwolves new logo visually represents the team’s direction more than ever.
The primary marks come together to unleash a modern and sleek design with hints of core Minnesota characteristics.
See How It Was Designed
Global Primary Logo
The Designer
Rodney Richardson
The visionary behind some of sports most innovative franchise redesigns and founder of uncommonly creative branding agency, Rare Design.
With a combination of extensive research into the organization and an in-depth look at keen characteristics about our past, present and future, Rodney was able to create a new visual identity for the Timberwolves franchise.
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The Approach
A Vision for the Timberwolves
Rodney Richardson of Rare Design discusses the process of what went into the approach to creating the new Timberwolves' logo, including the team and city's unique story.
Logos: Old vs. New
Out with the old, in with the new. Take a look at the evolution of our primary logos through the interactive slider below.
2017 Redesign
2008-2017
Tour The New Logo
Explore the new logo in detail and discover the meaning of each of its elements. Click the button below to start your tour.
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Team Rune
The Team Rune "A" is a representative piece of the history of the wolf and the state of Minnesota.
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Howling Wolf
Our team has progressive power. We are true, confident, intimidating and powerful. We have a protectiveness and preservation for the unity of our family.
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North Star
The North Star is incorporated into the Timberwolves logo because it represents one of the pillars we proudly hang our hat on – the state of Minnesota. Minnesotans are loyal, strong and have a hard-working heritage. The element of the star in our logo represents our Minnesota pride.
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Direction
The Timberwolves, as a team have a lot to be proud of. Admirable owners, successful playoff runs, talented alumni, and so much more. The direction of the wolf is facing forward because we want to honor the past we are proud of, without forgetting it. Our organization is constantly moving ahead and carving out new territory. We want to leave the frustrating years behind us and more on to a hopeful future – a New Era.
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Green of the Eyes
Greenery surrounds us every day in Minnesota. Whether it is the northern lights in the sky, the reflection of ice crystals in the winter, or the buildings we work around, the green eyes of the wolf are another representation of the fierceness of Minnesota. Green is also a sign of spring. In the spring, the buds of the trees flourish as a bright green. The green in our color palette represents a new era of what is to come.
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Breaking Out
The wolf breaks out of the circle represents the wolf’s ability to fight through discouraging times and come out on top. Our players often show traits of not being able to contain their strength. Whether it is going up for a dunk, a steal, fast break, or cheering moment – the energy of our players is uncontainable.
Join the Timberwolves on this journey into the new era.
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