The launch of the all-new, completely redesigned Timberwolves Mobile App was not only an extension of the rigorous offseason re-branding effort, but also a spotlight on the team’s growth and investment in utilizing digital platforms to improve fan experience. The focal point of the team's marketing touchpoints and catalyst for the app's launch announcement was the landing page offering interactive elements to guide fans through app function and features, with the goal of enticing fans to download the app.
Design process lasted about a week, with development time lasting 3-4 weeks for a total of around a month. The site launched in early October, 2017.
Concept and development of the landing page including layout design and custom interactive sections to guide fans through the functions of the new app including an in-depth virtual tour, multi-filter FAQ section, and lead generation module.
Timberwolves.com/app captured thousands of pageviews on its launch date of Friday (the 13th!) in October, 2017, with viewers spending an average of nearly 4 1/2 minutes engaging with the site.