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In 2013 NBA Digital launched a “mobile-first” initiative in an attempt to handle the rapidly increasing site traffic across mobile devices. As a result of this push, NBA Team Sites moved from an independent CMS to a larger open source CMS, Drupal. During the summer-long prep and rollout period I lead the Timberwolves’ digital team and worked directly with NBA Developers to get ready for Drupal integration. Two years after Drupal was introduced, I lead an internal undertaking to customize the Timberwolves homepage and breakout from the league-provided web template for a unique fan experience while visiting the site. This redesign included utilizing the NBA API to provide a more flexible and robust ‘top news’ section, upcoming games with ticket links, statistical leaderboards and more. I single handedly lead the development and design of the site in prep for a pre 2016-17 season launch.


Pre-development site design lasted just over a month for this project with web development and QA testing lasting another 2 months for a summer-long project spanning more than 3 months.


Design and development of site layout including the highly customized 'top news' section, sidebar 'upcoming home games' element, and utilization of pre-existing NBA widgets.


A full year after the October 2016 launch of the redesign, experienced the highest 12 month total in web traffic with over 13 million pageviews.


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